Overview

Stigg is a monetization infrastructure platform that sits between an application and its billing stack to govern entitlements, pricing, and feature access in real-time. It enables product and engineering teams to decouple complex pricing logic from their codebase, allowing for flexible packaging—such as usage-based, tiered, or credit-based models—without requiring significant engineering resources to maintain or update billing logic.

Founder story

Stigg was founded in 2021 in Tel Aviv, Israel, by Dor Sasson and Anton Zagrebelny, both veterans of New Relic. They launched the platform after experiencing the intense complexity and engineering time required to build and maintain home-grown SaaS pricing and entitlement infrastructure, aiming to provide a flexible 'MonetizationOS' that allows teams to iterate on pricing without stalling product development.

What it does

• Enforces entitlements and feature access in real-time via a unified API
• Governs AI usage and spend with real-time credit balancing and governance layers
• Manages product catalogs, including plans, add-ons, and pricing tiers in a no-code console
• Tracks and meters usage events to support complex billing models like usage-based or credit consumption
• Integrates with existing billing stacks like Stripe, Zuora, and AWS Marketplace to synchronize revenue and access

Who it's for

• SaaS Engineering Teams
• Product Management Teams
• AI-Native Product Companies
• RevOps & Finance Teams

Why it works

• Decouples pricing and monetization logic from core application code, preventing 'velocity tax' on engineering
• Provides real-time enforcement and governance, unlike traditional systems that only report usage after the billing cycle
• Supports sophisticated credit management with stacked grants, priority burning, and expiration rules
• Offers high-availability architecture capable of processing over 1M+ events per second with sub-100ms latency
• Allows non-technical teams to change packaging and pricing strategies via a no-code dashboard without engineering tickets

Growth strategies

• Expanding into the AI- native market with specialized governance layers for AI spend management
• Deepening ecosystem partnerships with major billing providers like Stripe and cloud marketplaces like AWS
• Promoting a developer- first approach through CLI-first operations and native integrations for CI/CD
• Establishing thought leadership in monetization infrastructure via the 'HTTP 402' community

Alternatives

• Lago
• Metronome
• Lotus
• Orb

Comparison overview

• Unlike traditional billing platforms that focus on post-consumption invoicing, Stigg functions as a real-time 'usage runtime' and entitlement engine
• It excels at decoupling pricing logic from the application code, whereas competitors often focus more heavily on the backend billing/metering aggregation aspects.